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Google’s Secret Updates Leave Small Sites Scrambling

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Whether you’re a start-up, family-owned, or publicly traded, there’s danger in letting your business rely too heavily on Google search for site traffic. One morning in May, Stradley woke up to find her business in crisis. The number of visitors to the site, which had reached around 5 million a month, was suddenly down by 44 percent, cutting ad earnings by 56 percent.

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